A Twitter account provides a great opportunity to leverage the number of visitors to your site.

Twitter is unique in comparison to other online social media. It’s not the site itself that is unique rather its the visitors that Twitter brings.

Unlike “other” social media which tends to bring one-time visitors, Twitter forwards those individuals who will visit consistently or on a permanent basis. Ironically, these “followers” often do not consist of those Twitter members who have subscribed to your Twitter feed or even have a Twitter account.

Why does Twitter tend to convert visitors into ‘repeat visitors’? That is a good question, a question which I have been trying to understand. In reality, Twitter is comparable to an RSS feed - updates are seen by numerous Twitter users. It’s almost as if your updates are “broadcast” in their face.

What is most notable is that Twitter is a truly, community-building site. It does not suffer from the same privacy implications encountered by other social media.

The best feature of Twitter is that it provides growth opportunities for not just new but also well-established blogs. While Twitter was almost an “underground” affair, the once elitist site has gone mainstream. In fact, very few blogs do not take advantage of Twitter.

Looking to get kick started? Feel free to inform me of your twitter feed by leaving your username in the comments.

I’m so keen on Twitter that I have two feeds running simultaneously. One of them is my own personal account while the other provides updates related to BlogaPro only. Take your pick…