There are two key tips you ought to follow if you anticipate being a successful blogger.

1. Separate yourself (along with your blog, of course) from the rest of the pack.
2. Publish quality content that is unique and well-written.

Addressing recommendation number one is often difficult - it’s not always that clear on just how far you should try and “separate” your blog.  Nonetheless, it’s always best to be yourself and let your blog reflect your personality.

Here is a suggestion.  Have you ever thought about including a short video in the “About” section of your blog?  There is only so much you can learn about a person sitting behind a blog.

Benefits of including video

Videos tend to more effective in conveying your personality.  Sure you might publish terrific blog posts, but there’s something engaging about a video that even a well-written blog post can’t rival. Videos provide the opportunity for your readers to bond/relate with the you on another level.

What are some other benefits of including video?

1. A good value often portrays a feeling of interactivity.
2. It’s eye catching not to mention stimulating.
3. You can use it with different forms of advertising.
4. You readers are more likely to return on another visit.

Don’t forget the text

While I have encouraged the use of video, I would not suggest removing any text that is already present. Why?

1. Text is easier to scan
2. It consumes less bandwidth.  Not everybody has access to DSL/Cable.
3. Text is more beneficial in terms of SEO.

You’re probably wondering what you should include in your video?  Well, I wouldn’t make it too long - one minute tops.  Introduce yourself, explain what your blog is about and leave it that.

If you’re looking to jump on the bandwagon, sign up with Viddler and get those videos rolling.  If you’re looking for inspiration, check out iJustine’s page.

Check out my own video

I recently published a video to supplement my autobiography.  All in all, the response has been rather positive.  In fact, visitors are now more willing to follow me through different social media in addition to subscribing to my RSS feed.

If any of you have included videos in your autobiography, please do share.  I am thinking about reworking the video since it lacks some quality; some inspiration is needed - I am a programmer not a video editor…