Remember sitting in English class and learning about all the ‘exceptions to the rule’? Sorry to burst your bubble, I’m here to teach you at least one more…

In the blogging world, there are “exceptions to the rule” too.

Carl Ocab, author of carlocab.com

Searching the web I came across a young, professional blogger named Carl Ocab, a blogger based in the Philippines.

What’s so special about Carl Ocab? Well, Carl started his blogging career at the early age of thirteen, an age when most kids are considering paper rounds and not professional blogging.

After only a couple of months of blogging, Carl was able to turn professional. His progress has been so positive that he is now rumored to earn at least a 5-figure annual salary through blogging alone, a salary which most bloggers can only dream of.

Carl’s blog has proved so successful that he was at one stage first in Google’s search engine for the term “Make Money Online”. His popularity has slightly dissipated; although, he is still holding strong.

Before continuing, you might want to learn more about Carl.

Moral of the Story

Many bloggers will profess that, “Content is King!” For the most part, I would be inclined to agree. Eric Enge of SEOmoz.com published an excellent article describing how good content can increase your blog’s popularity.

Unfortunately, this article and many alike fail to consider one important point: there are thousands and thousands of great authors amongst us.

Content alone will NOT drive visitors to your site.  In fact, I read numerous blogs driven by fantastic authors which fail to attract even 100 visitors on any given day, blogs that have been on the ‘net for over two years.

Where are these bloggers falling short?  Unfortunately, they’re all missing that special something or X-Factor.  That X-factor quality is that something that you can’t quite describe or determine, yet you know it when you see it (or in this case, read it).

What is the key to Carl’s success?

I assure you of one thing, his success does not lie in his content. In fact, if you closely inspect Ocab’s content, you soon realize that the quality is severely lacking. It is riddled with grammatical errors in the form of comma splices, incoherent sentences, and poor sentence transitions.

With that said, there are a number of quality/factors which play into his favor:

1. Age: Make no doubt about it, his physical immaturity plays into his favor.  Ocab’s age has been the main foothold to his success.  Just think about how many 13-year-old professional bloggers you can think of?  Let me make it easier.  How many 13-year-olds are you aware of that are pulling in a 5-figure salary?  I’m sure the majority of you couldn’t answer “yes” to either of those questions.  His accomplishment inspire his readers - he is somebody they can look up to.
2. Mental Immaturity: Ocab’s mental immaturity comes across in his posts. His content, unlike the same-old dribble seen on the Internet, is an easy read.  It’s refreshing but unique in its style.
3. Confidence: Ocab portrays himself as an authority over his niche. His writing style emits confidence as is evident in his posts.  Although the subject matter of his content is nothing new, his readers continue to return.
4. Making the most of your hand: Lastly, Carl plays his hand to its full potential - I mean his blog title is, “Make Money At Home With a 13-Year Old”.  He makes no mistake about the fact that he is only 13 years old; he’s well-aware that his age makes him something special.

Separate yourself from the pack

The leaves to me to push the point that you should not rely solely on publishing good content - Carl is a testament to this fact.  However, that does not suggest that content is not important.  Quite contrary.

I’m of the firm belief that bloggers should be themselves.  Carl’s blog is a manifestation that it is important to publicize and demonstrate those points/qualities that are unique.  Remember, blogging is all about being different, at least if you plan on being a highly successful professional blogger.