Written by Gavin Smith on July 31st, 2008 at 10:00 pm GMT
Explaining RSS to potential subscribers
Category: Blog TipsLooking to increase the number of RSS subscribers to your blog?
Have you ever considered the percentage of visitors to your blog that don’t understand the RSS (Really Simple Syndication) technology? While this figure will be dependent on the type of audience you attract, a good portion will probably lack a solid understanding of web technologies.
Now consider that while these individuals lack the understanding of RSS, they are still potential subscribers. Taking the time to explain RSS and its accompanying benefits might just seduce them to join your subscriber list.
Share the RSS technology
Consider taking the time to publish either a post or page that explains the benefits of RSS. Place the link on the front page of your blog to not only encourage visitors to subscribe but to increase your feed’s publicity.
Some tips on publishing an explanation:
- Keep It Simple, Stupid (KISS).
- Keep it Short and sweet.
- Ensure it is informative.
- Share the benefits of using RSS.
- Create a link to your explanation situated near the link to your feed.
- Provide a link to your own feed within your explanation.
Frankly, the effects of publishing a dedicated page explaining ‘What is RSS?’ might just surprise you.
Explain is if you’re pitching a sale
For a technology which is proven so useful, it’s quite difficult to relay the importance of why people should use RSS. Encouraging users to subscribe is almost like a sales-pitch. It’s an art.
There are quite a few blogs which have published some great explanations. I suggest you take a look at some of them to offer some suggestions.
At this current time, I’m currently drafting a page on BlogaPro to explain RSS. Once published, a link to the explanation will be situated in the top right-hand corner of the front page beneath the link persuading visitors to “Subscribe to RSS”.
I’ll let you all know once the page has been published. Oh yes, don’t forget to subscribe to my RSS feed…

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