Navigating through the search results of a search engine, you soon realize the importance of the title tag of an HTML document.

What is the title tag meant for?  Essentially, the title tag should identify the content of the document in a fairly wide context.

Why is the title tag so important?

Search engines, especially Google, emphasize the importance of the title tag.  This is extremely evident when you examine “relevant” search results.  Almost always, the top result of a search query has some form of the original query embedded in the title tag.  Ultimately, the title is used by the major search engines as the most important piece of information available to determine the ranking of your page.

In addition, the title of a page is displayed at the top of the browser window. The title acts as a guide to users allowing them to distinguish between different browser windows.

We’ve demonstrated the importance of the title tag, but does that mean we ought to stuff the title tag with as many keywords as we can think of?  No!  Don’t be tempted by falling into the trap of stuffing your title tag with keywords.

In fact, the majority of search engines will truncate the title of your page after x amount of characters.  Andy Beal of Search Engine Guide suggests that pages with long titles might even receive a penalty for stuffing the title tag unnecessarily.

How long should a title be?  An optimum title is less than 67 characters.

1. Google ignores any character(s) after the 66th character
2. Yahoo! ignores any character(s) after the 68th character
3. Live (MSN) ignores any character(s) after the 66th character

The statistics don’t go without saying that title tags should be filled with those keywords that are relevant to your site.  Don’t stuff the title tag for the sake of stuffing it.

So you’ve rolled out the red carpet and are trying to wrangle visitors to your site, but you’re not helped by the fact that your site is not listed in Google’s search engine.  What are you to do?

From experience, the key to getting your site cached is by organizing several one-way links to your newly created site.  You might initially believe that this is a trivial undertaking, but I’ll have you know otherwise. Sure, you can always adopt black-hat techniques, but you risk the chance of being permanently banned by Google’s web crawler.

Most sites will be unwilling to link to your new site.  Permanent links come about over time and usually due to reputation - a quality which new sites lack.

So what are you to do?

Firstly, I recommend that you submit your site to Google using their submission page.  Google adds and updates new sites to their index each time the web is crawled.  Nonetheless, even though your site has been submitted, there is no guarantee that Google will deem your site worthy of being indexed.

The quickest way of receiving links of admirable quality is to publish a press release through a third-party, a site that specializes in press releases.  Yes, press releases provide you with the opportunity to publish content that contains a link to your own site, fulfilling your goal.

The topic of your press release can range from something very simple such as the announcement of your new site to the addition of a new feature - it truly doesn’t matter.

Because third-party news wires provide RSS feeds, releases are replicated on multiple sites in turn providing you with multiple one-way links.  Not bad, hey?

Bluehost.com have a great offer on at the moment.  If you sign up for a web hosting account, you will be rewarded with a free press release through PRWeb.com - a $80 value.